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8 Ways To Promote Your Affiliate Products
by: Jason Gazaway
Many affiliates fail in affiliate marketing because they
limit their marketing strategies to placing referral links
in their web sites, distributing links to business sites
through multiple emails or posting their links to other
web pages. Doing any of these alone would not guarantee
sales and thus, your commission.
You have to exert effort to promote your affiliate products
and make yourself ahead of the thousands of other affiliate
marketers who are selling the same products in the Internet.
There is actually no perfect sure-win get-rich-quick scheme
or formula in affiliate marketing; but using tried and
tested ways to promote your affiliate products can be
of great help. The following are eight promotional techniques
used and proven to be effective by experienced affiliate
First, provide visitors of your website enough information
about the product. Aside from your website design, the
content of your web page counts a lot in capturing the
interest of the guest. Your web pages must contain factual
and objective articles on the product, such as product
reviews. In the informative articles, state the products
special features, benefits and advantages over other brands
of its kind. Take note, you are not selling but informing.
You are trying to establish the value and desirability
of the product and thus, convince the visitor that the
product matches his needs and wants. He will then follow
the link and complete his purchase. Spice up the content
of your web pages with statements like And not only
that, theres more.. that does not only create
suspense but likewise hold the interest of the reader
to know more of the product. Theres no perfect product,
of course, so you can also reveal some of its negative
attributes but dont let them overshadow the good
Second is through the use of testimonials and endorsements
from respected or relevant individuals who are using the
product. This sounds like a familiar marketing strategy
but this still works. These testimonials validate the
information you are presenting about the product; this
way, you build confidence and trust of the client.
In addition, you exude an impression that you are an expert
in the field since you are able to prove that the product
and services you are offering really works as assured.
Remember that your prospects are also conducting researches
on their own so make sure you can back up every claim
with facts and figures.
Next promotional strategy is through marketing banners.
Make these banners attractive enough for visitors to click
them. However, dont overuse banners as they can
make your site messy, too. Webmasters say users generally
do not have negative remarks about banners. In fact, they
appreciate that they can shop through the site they frequently
Others, however, find crowded banner ads annoying, so
limit your use of banner ads. The fourth is offering newsletters,
which guests of your site can opt-in to. In the newsletter,
you can place informative articles, advertisements, affiliate
program links, news and features. In this way, you can
regularly inform them of the hottest products available
or you can get their interest to check your site every
now and then.
You can add to your site a forced opt-in page, the fifth
most effective marketing strategy. Here you may put an
emphatic headline, a problem, an offer, which is a solution
to that problem and an autoresponder opt-in box. As the
visitor signs up, he is directed to the business site,
while you increase your highly targeted mailing list.
Remember that signing up signifies his interest, so its
not a waste of time sending emails to that possible buyer.
Statistics show that most sales are generated from second
and third mailings, so follow up. Using the same mailing
list, you can also promote affiliate products through
thank you emails.
If emailing doesnt work well for you, then try the
sixth way to effectively promote your affiliate products,
using advertising services like Google AdWords. The Google
AdWords helps you meet your marketing goals in a fast,
effective and easy manner. Through this, your own ads
are connected to a large number of users who are exactly
in need of your products and services.
After you have created your ads, you can see them on Google
right away and many buyers online likewise can. You get
quick response to your ads and you get to advertise with
Internet users who are actually interested in buying.
You can also define or choose your target market area,
allowing you to get the best possible results.
Although you are not involved in the actual selling process,
you are responsible for referring a customer to the merchandisers
business website and convincing him to buy so you are
sure of your commission.
The seventh most effective way of promoting the product
and compelling a visitor of your website to go to the
merchants site and buy is to tell something about
the price. Higher-priced items give you the most commissions
but they are hard to market since customers always have
the propensity to go for the lowest priced.
But you can work on this by breaking down the total cost
and putting it in words to make it appear cheaper. Instead
of stating the lump sum, state how much he has to pay
in affordable installments or how much dollars or cents
he has to spend everyday.
Lastly, you may want to be extra generous to your prospects
by giving them bonuses. Add-ons and freebies are always
inviting, especially when they match the interests of
the buyer. It doesnt have to be expensive; you can
even just customize it, say a CD with freewares and tips
and list on the best online resources on interesting topics.
Make it unique so your prospects cant easily price
it and compare it to the offers of your competitors. Be
creative and know what your buyers want. For sure, youll
get what you want, too.
About the Author
This article was authored by Jason Gazaway. This 22 year
old, 'regular' college kid was able to quit his 7-4 "job"
because of his affiliate marketing business. He now wants
to help others and show you how he did it!
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