Report On Business - Marketing RSS feed

What is Canada’s brand?

Wed, 30 Jun 2010 19:55 -0400

The question of identity is worth considering, as countries with strong brands can capture a competitive edge

Old Spice Man gets personal

Thu, 15 Jul 2010 18:27 -0400

The man your man could smell like takes things to a whole new level, and Boost gets a slap down

No census? No problem. Bring on the marketing surveys!

Thu, 15 Jul 2010 18:20 -0400

Plus, peace through advertising, your brain on advertising, and Queen Elizabeth II as an advertising sensation

The company name in lights

Thu, 8 Jul 2010 18:48 -0400

A firm pays millions of dollars to put its name on a sporting facility, but the return on investment is up for debate

Battle of the soccer brands

Thu, 8 Jul 2010 6:00 -0400

While Nike grabbed an early lead with a star-studded ambush commercial, adidas has gained momentum with its domination on the World Cup pitch

Advertising’s leap across the digital divide

Thu, 1 Jul 2010 18:14 -0400

This year’s Cannes Lions award winners effectively erase the division between cyber and traditional media

Advertising whiz Bogusky takes his leave

Fri, 2 Jul 2010 14:37 -0400

Creative director’s influence felt across industry

The world according to LeBron

Fri, 9 Jul 2010 23:46 -0400

Impact of two-time NBA most valuable player's decision to leave Cleveland has far-reaching consequences, and not just in sports

Gallows humour for a worthy cause

Thu, 8 Jul 2010 18:54 -0400

And a Toronto agency zig zags into the sunset

Sex sells. No, wait. Maybe it doesn’t

Thu, 15 Jul 2010 18:19 -0400

For years developers have used sex and lifestyle images to sell real estate, but some industry insiders say it doesn't work and are calling for a more genuine approach

Porsche and Gandhi

Thu, 8 Jul 2010 18:55 -0400

Plus poor Germany, sex in the skies and TV rules

Jersey deal a measure of success for Canadian soccer

Sun, 4 Jul 2010 20:45 -0400

Canadian soccer team renews sponsorship deal with Bank of Montreal with five-year contract

Ad man tells Porter he’s sorry

Tue, 29 Jun 2010 18:59 -0400

Barry Avrich apologizes after predicting the Toronto-based carrier would fail

Hot ad agency CP+B heads for Toronto

Thu, 8 Jul 2010 12:49 -0400

Corporate cousin will take over Zig’s office

Canada’s anti-attack ad culture

Thu, 29 Jul 2010 19:00 -0400

Whatever the reason for a dearth of marketing smackdowns on this side of the border, some argue it’s a lost opportunity for advertisers