Report On Business - Marketing RSS feed
What is Canada’s brand?
Wed, 30 Jun 2010 19:55 -0400
The question of identity is worth considering, as countries with strong brands can capture a competitive edge
Old Spice Man gets personal
Thu, 15 Jul 2010 18:27 -0400
The man your man could smell like takes things to a whole new level, and Boost gets a slap down
No census? No problem. Bring on the marketing surveys!
Thu, 15 Jul 2010 18:20 -0400
Plus, peace through advertising, your brain on advertising, and Queen Elizabeth II as an advertising sensation
The company name in lights
Thu, 8 Jul 2010 18:48 -0400
A firm pays millions of dollars to put its name on a sporting facility, but the return on investment is up for debate
Battle of the soccer brands
Thu, 8 Jul 2010 6:00 -0400
While Nike grabbed an early lead with a star-studded ambush commercial, adidas has gained momentum with its domination on the World Cup pitch
Advertising’s leap across the digital divide
Thu, 1 Jul 2010 18:14 -0400
This year’s Cannes Lions award winners effectively erase the division between cyber and traditional media
Advertising whiz Bogusky takes his leave
Fri, 2 Jul 2010 14:37 -0400
Creative director’s influence felt across industry
The world according to LeBron
Fri, 9 Jul 2010 23:46 -0400
Impact of two-time NBA most valuable player's decision to leave Cleveland has far-reaching consequences, and not just in sports
Gallows humour for a worthy cause
Thu, 8 Jul 2010 18:54 -0400
And a Toronto agency zig zags into the sunset
Sex sells. No, wait. Maybe it doesn’t
Thu, 15 Jul 2010 18:19 -0400
For years developers have used sex and lifestyle images to sell real estate, but some industry insiders say it doesn't work and are calling for a more genuine approach
Porsche and Gandhi
Thu, 8 Jul 2010 18:55 -0400
Plus poor Germany, sex in the skies and TV rules
Jersey deal a measure of success for Canadian soccer
Sun, 4 Jul 2010 20:45 -0400
Canadian soccer team renews sponsorship deal with Bank of Montreal with five-year contract
Ad man tells Porter he’s sorry
Tue, 29 Jun 2010 18:59 -0400
Barry Avrich apologizes after predicting the Toronto-based carrier would fail
Hot ad agency CP+B heads for Toronto
Thu, 8 Jul 2010 12:49 -0400
Corporate cousin will take over Zig’s office
Canada’s anti-attack ad culture
Thu, 29 Jul 2010 19:00 -0400
Whatever the reason for a dearth of marketing smackdowns on this side of the border, some argue it’s a lost opportunity for advertisers